MEDIA LOSING CREDIBILITY
COULD KENYAN MEDIA BE LOSING CREDIBILITY?
The media has hitherto developed as a credible institution that gives her consumers vital information and shapes their behaviour through agenda setting.
We could however be experiencing a metamorphosis to an uncredible institution. Journalists fail to research. In so doing, the give info that the audience can get anywhere else,which could be misleading. What happens when they give misleading information? The audience loses trust in them. A few examples:
CASE STUDY: MIGUNA VS RAILA’S ‘CONTEST’
*From Miguna Miguna himself&the immigration department,Miguna is in Netherlands. Did any institution that reported that he is in Canada,infact all of them,do any research?
*’peeling back the mask’ is a 500 page book,has any media house read it before reporting on it? So far K24&NTV have not read it.
*Is the media being impartial and equal when reporting on that book or are they failing to give both sides a platform to give their opinion,e.g Miguna is a fugitive;Raila is that corrupt?